This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry—print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.
The music industry is finally enjoying the growth possibilities created by new media.
If there are any lessons to be learnt about selling entertainment products on the Internet, mobile phones or other emerging media, they can be learnt by studying the music business.1
Every major technological shift in media consumption and delivery, usually hits the music business first. It has been, for decades, the petri dish of emerging technologies and their impact on entertainment products.
From the ease of use, to that of passing on the product to the complications of pricing and getting consumers to pay, the music industry has been through the entire gamut of discovery, disappointment and then finding the revenues in digital media. It is the best case-study-in-progress for almost every part of ...