This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry—print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.  



There has never been a better time to be in the movie business.

Take a look at the films on offer every week in India. They come in a variety of languages—Hindi, Tamil, Telugu, Marathi and Bhojpuri, among others. Most make you feel good about the business. They come from fast-growing companies and get released in multiplexes, digital theatres, on home video, satellite television or on pay-per-view on DTH. Almost every film company is busy going abroad or setting up more screens or scaling up its business. New players are coming in by the dozen. Every part of the value chain-production, distribution and retail—is thriving, attracting investment, making money and expanding. If you discount the slowdown with which 2009 has begun, the underlying mood in ...

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