This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry—print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.
The Indian print business is in the best years of its evolution.
There seems to be a perpetual question mark over the future of the print business.1 Almost everybody under 25 seems slightly puzzled by it. In fact, my students at MICA,2 whose average age would be 21–22 years, find it difficult to digest that when they research for any project on the media business, they have to include print brands such as The Economist or Fortune, whether physically or in the digital archives. Many believe that they will find all that they need on Google, a search engine and content aggregator— now a generic verb for searching anything on the Internet. So, when I point out to some really interesting examples or anecdotes, they ...