Over the last 20 years culture has become a key concept in intellectual disciplines across the social sciences and humanities. However, it is a notoriously difficult concept to pin down, having very different meanings in different contexts. This book seeks to chart a route through the maze, revealing the variety of meanings of culture. It demonstrates that culture is not something that emerges from out of human activity, but rather is part and parcel of it. This book looks at how culture emerges and manifests itself in human life, and how it is experienced in the life of individuals and collectivities. It also explores the ways in which globalizing processes and changes in technology are affecting cultural identity, and w
Chapter 10: The Technologisation of Culture
The Technologisation of Culture
The development of technology will leave only one problem: the infirmity of human nature.
The modern world offers a realisation of cultural dominance. We can say that what was started the moment the first person who forged a tool to aid in the task of dealing with our situation in the world has reached its apogee with modern developments that promise not simply an enhanced means of production, but mastery over processes of nature and even perhaps over death itself, if some of the more fanciful claims of proponents of genetic research are to be believed. The overwhelming light promised by the Enlightenment finally seems to be perceptible on the horizon.
Culture may begin in technology, if it does ...