• Summary
  • Contents
  • Subject index

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate- the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption
Using existential-phenomenological interviewing to explore meanings of consumption
HélèneCherrier
Introduction

The characteristics of the population that practices ethical consumption behavior are difficult to determine and efforts to delineate this group have been controversial (Al-Khatib et al., 1997; Buchholz, 1998; Carrigan and Attalla, 2001; Shaw, 2000; Shaw and Newholm, 2002; Shaw and Shiu, 2003). One barrier to adequately describing ethical consumers is that ethical decision processes refer to subjective moral judgments. Thus, morality is ‘concerned with the norms, values, and beliefs embedded in social processes which define right and wrong for an individual or community’ (Crane and Matten, 2004: 11). Even though some moral judgments such as ‘do not harm’ or ‘tell the truth’ are invariably seen as universal and enduring ...

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