• Summary
  • Contents
  • Subject index

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate- the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

The Effectiveness of Ethical Consumer Behaviour
The effectiveness of ethical consumer behaviour
ScottClouder, RobHarrison
Introduction

If consumers judge that companies are behaving badly, they can and will bring them to their knees … there has never been such a sudden turn-around in policy as Shell has undertaken these past few days. A social movement that dates back to the consumer boycotts of Nestlé and Barclays is now coming of age.

The Independent, 21 June 1995 (the day after the Brent Spar climbdown)

This chapter aims to examine the effectiveness of ethical consumer action in achieving social and political goals. It also seeks to identify some successes that both historical and current campaigns have enjoyed. As the editors' introduction to this book suggests, such a task is made difficult by virtue ...

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