• Summary
  • Contents
  • Subject index

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate- the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

Identifying and Profiling Apparel Label Users
Identifying and profiling apparel label users
Marsha A.Dickson
Introduction

Many labor rights activists, media, politicians, academics and others assume that consumers have a role to play in controlling the action of apparel manufacturers and retailers that have garments assembled around the world. In a noteworthy press conference regarding trade policy, US Senator Howard Metzanbaum stated that it was believed that a majority of consumers would not buy a well-known brand of garment once they know that these were made by children (Federal News Service, 1994). Further, numerous activist groups have surfaced to mobilize consumers against unethical behavior in the apparel industry (Ho et al., 1996) and public opinion polls suggest that many consumers are willing to adopt behaviors supporting more ethical apparel ...

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