• Summary
  • Contents
  • Subject index

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate- the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

RobHarrison, TerryNewholm, DeirdreShaw

We intend our book to be a broad introduction to the notion of ‘the ethical consumer’ that has arisen around the turn of the twenty-first century. The notion is important because some concept of ethical (and unethical) consumption is current in all market economies.

Our book is not about business ethics; you will find a plethora of such texts. However, our concluding part looks at the business response to ethical consumers. Our book is not a guide on how to consume ethically, although you will find a discussion of such guides in Chapter 5. It is intended as a book about the ethical consumer; their behaviour, discourses and narratives as well as the social and political contexts in which they operate and the ...

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