For help preparing for, and support during your MBA course, The Essential MBA brings together a comprehensive overview of the main subjects taught on MBA and business and management programs in one book.

Each chapter is written by a specialized contributor and offers students a helpful introduction to each topic of study, including: Useful sections on research methods and study skills; Further reading recommendations and questions for reflection; A critical perspective of the subject matter; discussions of the underlying assumptions of mainstream theories; and reviews of alternative approaches.

Covering many key areas of management, this text is an invaluable guide for MBA students, as well as offering a useful introduction for undergraduate and graduate students of business and management and practitioners interested in reflecting how some areas of current thinking relate to their own experience and practice.


SusanMiller, Hull University Business School

Chapter Overview

Key Concepts

Ashridge portfolio display; BCG matrix; Complexity perspective; Experience curve; Five forces framework; Game theory; GE matrix; Generic strategies; Knowledge-based perspective; Mission; PESTEL; Porter's diamond; Positioning approach; Power perspective; Practice perspective; Product-growth matrix; Resource-based view; Scenario planning; Strategic group analysis; Strategy clock; SWOT matrix; Value chain analysis; Vision

Strategy (or strategic management) is widely considered to be the capstone course of an MBA programme. It is often taught after core functional areas such as accounting and finance, marketing and human resource management because knowledge of these subjects is considered essential to the understanding of strategy. Indeed, strategy is similar to organizational behaviour in that, while there is a growing ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles