For help preparing for, and support during your MBA course, The Essential MBA brings together a comprehensive overview of the main subjects taught on MBA and business and management programs in one book.
Each chapter is written by a specialized contributor and offers students a helpful introduction to each topic of study, including: Useful sections on research methods and study skills; Further reading recommendations and questions for reflection; A critical perspective of the subject matter; discussions of the underlying assumptions of mainstream theories; and reviews of alternative approaches.
Covering many key areas of management, this text is an invaluable guide for MBA students, as well as offering a useful introduction for undergraduate and graduate students of business and management and practitioners interested in reflecting how some areas of current thinking relate to their own experience and practice.
Chapter 1: Introduction and Overview
Introduction and Overview
Purpose of the Essential MBA
Embarking on a Master of Business Administration (MBA) degree is a challenging prospect. Whether you are doing so to help further your current career, to change careers, or to gain specific knowledge and skills – or a mixture of these – there is little doubt that an MBA will introduce you to a wide range of theories, ideas, concepts and debates, many of which may be new to you and some controversial and contested. Few Masters degrees require a learner ...