This is a book about who we are today, and how we have become who we are. It is about the engineers of the modern soul, the entrepreneurial self. It is essential reading for all those who care about the incessant demands placed on us to become more than we are, to become entrepreneurs of our selves, to maximise and optimise our capacities in ways that align personal identity and political responsibility. – Professor Peter Miller, London School of Economics & Political Science Ulrich Bröckling claims that the imperative to act like an entrepreneur has turned ubiquitous. In Western society there is a drive to orient your thinking and behaviour on the objective of market success which dictates the private and professional spheres. Life is now ruled by competition for power, money, fitness, and youth. The self is driven to constantly improve, change and adapt to a society only capable of producing winners and losers. The Entrepreneurial Self explores the series of juxtapositions within the self, created by this call for entrepreneurship. Whereas it can expose unknown potential, it also leads to over-challenging. It may strengthen self-confidence but it also exacerbates the feeling of powerlessness. It may set free creativity but it also generates unbounded anger. Competition is driven by the promise that only the capable will reap success, but no amount of effort can remove the risk of failure. The individual has no choice but to balance out the contradiction between the hope of rising and the fear of decline. Ulrich Bröckling is Professor of Cultural Sociology at the Albert-Ludwigs-University Freiburg, Germany.

The Contractual World

The Contractual World

Would you consider undertaking a joint venture with yourself?

A hen chicken proposes a joint venture to a pig. The pig asks the hen what they would produce together. The hen answers: ham and eggs. Impressed by the market, the pig falls into a long meditation. Then, finally, it has an important idea: but that would mean that I get slaughtered and you’d be doing better than ever. The hen answers nonplussed: what do you expect? That’s the whole point of a joint venture.

You start a joint venture only if you are a hen, but if you do a joint venture with yourself then you’re also the pig.1

There are contracts everywhere in everyday life: contracts of purchase, rent, employment, insurance, ...

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