• Summary
  • Contents
  • Subject index

This is a book about who we are today, and how we have become who we are. It is about the engineers of the modern soul, the entrepreneurial self. It is essential reading for all those who care about the incessant demands placed on us to become more than we are, to become entrepreneurs of our selves, to maximise and optimise our capacities in ways that align personal identity and political responsibility. – Professor Peter Miller, London School of Economics & Political Science Ulrich Bröckling claims that the imperative to act like an entrepreneur has turned ubiquitous. In Western society there is a drive to orient your thinking and behaviour on the objective of market success which dictates the private and professional spheres. Life is now ...

Conclusion: Lines of Flight – The Art of Being Different Differently
Conclusion: Lines of Flight – The Art of Being Different Differently

To negate a negation does not bring about its reversal; it proves, rather, that the negation was not negative enough.1

The interpellations of the entrepreneurial self are totalitarian. The economic imperatives it contains resolve themselves into a system of economic imperialism. Nothing escapes the command to continually self-improve for the sake of the market. There is no expression of life, the utility of which cannot be maximized, no decision that cannot be optimized, no desire or need that cannot be commodified. Even objection, refusal and transgression can be channelled into programmes promising competitive advantages, and every instance of failure just goes to show that ...

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