• Summary
  • Contents
  • Subject index

This is a book about who we are today, and how we have become who we are. It is about the engineers of the modern soul, the entrepreneurial self. It is essential reading for all those who care about the incessant demands placed on us to become more than we are, to become entrepreneurs of our selves, to maximise and optimise our capacities in ways that align personal identity and political responsibility. – Professor Peter Miller, London School of Economics & Political Science Ulrich Bröckling claims that the imperative to act like an entrepreneur has turned ubiquitous. In Western society there is a drive to orient your thinking and behaviour on the objective of market success which dictates the private and professional spheres. Life is now ...


The sense for projects, which could be called fragments from the future, differs from the sense for fragments from the past only in terms of direction; the sense for projects is progressive, the sense for the past is regressive. The essential thing is the ability to immediately idealize, realize and embellish objects all at the same time while also partially executing them in oneself.1

The word project can mean different things. Even the German Institute for Standardization (DIN), whose whole raison d’être is to provide precise definitions, manages to be somewhat vague on the topic. DIN-Norm 69901 defines a project as an ‘undertaking characterized essentially by the uniqueness of the conditions as a whole, e.g. by the specific aim, by limits of timeframe or ...

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