• Summary
  • Contents
  • Subject index

This is a book about who we are today, and how we have become who we are. It is about the engineers of the modern soul, the entrepreneurial self. It is essential reading for all those who care about the incessant demands placed on us to become more than we are, to become entrepreneurs of our selves, to maximise and optimise our capacities in ways that align personal identity and political responsibility. – Professor Peter Miller, London School of Economics & Political Science Ulrich Bröckling claims that the imperative to act like an entrepreneur has turned ubiquitous. In Western society there is a drive to orient your thinking and behaviour on the objective of market success which dictates the private and professional spheres. Life is now ...


Remember my mantra: distinct … or extinct.1

As the educational theorist Hartmut von Hentig writes, creativity is without doubt a, if not the, ‘salvational word’ of the present moment. In it, the age finds the ‘measuring rod for the idea of the kind of life the age demands’. Even if real lives are far off making the mark, the word shows the way to fulfilment and deliverance.2 The term creativity awakens entirely positive associations and any ill can be shown to originate in a lack of creativity and be curable by increased creative effort. Whatever the problem is, creativity is the solution. Faith in the creative potential of the individual is the secular religion of the entrepreneurial self.

Creativity is certainly a word with what ...

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