• Summary
  • Contents
  • Subject index

 University of Oregon


Theming is probably the most obvious dimension of Disneyization. Since the term is to do with the diffusion of the principles of the Disney theme parks, and since the notion of theme is by definition a part of the process, it is inevitable that it would be an important component of the analysis. But what is theming? Theming consists of the application of a narrative to institutions or locations. Typically, the source of the theme is external to the institution or object to which it ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles