Culture is big business. It is at the root of many urban regeneration schemes throughout the world, yet the economy of culture is under-theorized and under-developed. In this wide-ranging and penetrating volume, the economic logic and structure of the modern cultural industries is explained. The connection between cultural production and urban-industrial concentration is demonstrated and the book shows why global cities are the homelands of the modern cultural industries. This book covers many sectors of cultural economy, from craft industries such as clothing and furniture, to modern media industries such as cinema and music recording. The role of the global city as a source of creative and innovative en
Chapter 7: French Cinema II: Place, Cultural Geography, and Competitive Advantage
French Cinema II: Place, Cultural Geography, and Competitive Advantage
Organization and Location of the Industry
The Division of Labor and Agglomeration
Film production necessitates the bringing together of an enormous array of different trades, skills, aptitudes, and sensitivities under coordinated managerial and aesthetic control. Any single project not only entails the raising of funds and overall program management but also calls into play the tasks of (a) pre-production (e.g. scenario development, casting, set and costume design), (b) shooting (e.g. camera-work, lighting, acting, makeup), (c) post-production (e.g. editing, special effects, sound engineering). Among other things, needed equipment and studio space must also be found and rented.
In France, the teams of firms (including freelance workers) that form in relation to specific ...