- Subject index
The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labor, finance and risk, and how culture is distributed, marketed and creatively reused through new media technologies. This book:
develops a global perspective on the creative industries and creative economy; draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography; explores what it means for policy-makers when culture and creativity move from the margins to the center of economic dynamics; makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ‘portfolio career’ in the creative industries
International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.
Chapter 5: Consumption, Markets, Technology and Cultural Trade
Consumption, Markets, Technology and Cultural Trade
A starting point for thinking about cultural markets and the creative industries is to consider how consumption has been understood, both historically and analytically, and the ways in which the relationship between culture and consumption has been interpreted. Human societies have always engaged in consumption, but consumption in its contemporary sense is associated with what has been termed consumer society, which is in turn linked to the rise of capitalism and modernity. Historical work has suggested that consumer society is by no means simply a phenomenon that emerged in the twentieth century. The economic historian Ann Bermingham has argued that ‘one of the most extraordinary aspects of mass consumption since the seventeenth century … ...