The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labor, finance and risk, and how culture is distributed, marketed and creatively reused through new media technologies. This book:

develops a global perspective on the creative industries and creative economy; draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography; explores what it means for policy-makers when culture and creativity move from the margins to the center of economic dynamics; makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ‘portfolio career’ in the creative industries

International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.

Products, Services, Production and Creative Work

Products, services, production and creative work

Having reviewed the development of creative industries as a policy discourse and its theoretical and conceptual underpinnings, the next two chapters will consider the economic dynamics of creative industries. In this chapter, we will consider some of the features of production processes, products and services, and the nature of labour markets that enable us to speak of these sectors in a collective sense as being the creative industries. At the same time, this analysis will draw attention to some of the differences that exist among these sectors which require close attention in order to recognise that there are divergences among those industries that preclude a one-size-fits-all response at either a policy or an analytical ...

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