The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labor, finance and risk, and how culture is distributed, marketed and creatively reused through new media technologies. This book:

develops a global perspective on the creative industries and creative economy; draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography; explores what it means for policy-makers when culture and creativity move from the margins to the center of economic dynamics; makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ‘portfolio career’ in the creative industries

International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.



One of the hit television programmes of the late 2000s was the series Mad Men. First broadcast on the AMC channel in 2007, the program is set in a New York advertising agency in the early 1960s, and provides a fascinating snapshot of how advertising as a creative industry at that time balanced creativity and commerce, and artistic aspirations with the stated desire to manage consumers’ purchasing decisions on behalf of their corporate clients. Some aspects of Mad Men are appealingly anachronistic, like the fashions, the three Martini lunches, and the high tolerance for smoking in every workplace, domestic and entertainment environment. Others serve as reminders of how society has moved on since the early 1960s, with the rigidity of gender roles in both ...

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