Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Content Analysis in the Interactive Media Age

Content Analysis in the Interactive Media Age
Content Analysis in the Interactive Media Age
Paul D. Skalski Kimberly A. Neuendorf Julie A. Cajigas

This chapter addresses the implications of interactive media for content analysis. In the years since the publication of the first edition of this text, interactive media technologies and applications have become a ubiquitous feature of daily life. They span interpersonal, organizational, and mass levels of communication. Their use is stimulated and enhanced by such popular manifestations as touch-screen mobile devices such as Apple’s iPhone and iPad, motion-controlled video games such as the Nintendo Wii and Microsoft Kinect, and social media platforms such as Twitter, Facebook, Instagram, and Snapchat.

Interactive media are rapidly replacing traditional ...

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