Summary
Contents
Subject index
This book provides a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects. Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. The author explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation i
Selling Good(s): On the Genealogy of Modern Advertising
Selling Good(s): On the Genealogy of Modern Advertising
If consumption consisted simply in the satisfaction of basic needs or in the rational application of tools and implements, advertising would have no other function but to inform people where they can obtain the tools they require for need-satisfaction, how they should use these tools, on what sort of terms they are available and what sort of effects they have. In other words, advertisement would be plain consumer information, in the most fundamental meaning of the term. However, as a function of modern ‘consumer society’, consumption is much more than that; and the same goes for the advertisement, which today is much more than the announcement or public notice of ...
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