Summary
Contents
Subject index
Jean Baudrillard’s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard’s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard’s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.
Personalization or the Smallest Marginal Difference
Personalization or the Smallest Marginal Difference
To Be or Not to Be Myself
There is no woman, however demanding, who cannot satisfy the tastes and desires of her personality with a Mercedes-Benz! From the hue of the leather, the trim and the colour of the bodywork to the hubcaps and the thousand and one comforts offered by the fittings, standard or optional. As for men, though mainly concerned with the technical qualities and performance of a car, they will willingly fulfil their wives’ desires, since they will be equally proud to be complimented on their good taste. You can choose your Mercedes-Benz from 76 different colour styles and 697 selections of interior décor.
To have found your personality, to be able ...
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