• Summary
  • Contents
  • Subject index

Jean Baudrillard’s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard’s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard’s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.

Introduction to the First Edition
Introduction to the First Edition
George Ritzer

This English translation of The Consumer Society: Myths and Structures (originally published in 1970) will be both a treat and a revelation to admirers of the work of Jean Baudrillard not fluent in French. Here is an early work by a scholar who has come to be thought of by many as the leading postmodern social theorist.1 Postmodernists will be gratified to find, at least in their rudimentary form, many of the ideas associated with Baudrillard’s later, more postmodern theorizing. Modernists will find a Baudrillard who is a much more modern social thinker than he is usually thought to be; one who is apt to be far more to their liking than the Baudrillard of ...

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