Jean Baudrillard’s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard’s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard’s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.