Summary
Contents
In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.
Emancipation in Entertainment
Emancipation in Entertainment
As in other areas, the consumer revolution is turning the world of entertainment on its head. Unlike ever before, consumers are taking control of their entertainment experiences in myriad ways. For starters, the entire model of media producers being in charge of when and where their productions are being consumed is changing. The on-demand era is taking hold, and consumers are increasingly in the driver's seat when choosing where and when they consume entertainment. The digitization and ubiquity of entertainment is taking it further and further away from production-driven realms to consumer-driven realms.
Consumers are also taking charge of what entertainment they are consuming. Traditionally, it was the producers that were determining the genres of entertainment, packaged up into categories ...