Contributors: W. Barnett Pearce, Stephen E. Lucas, Donal Carbaugh, Molefi Kete Asante, Everett M. Rogers, William B Hart, Roderick P. Hart Jr., and Julia T. Wood.
Chapter 6: New Communication Technology and the Changing Nature of Conversation
New Communication Technology and the Changing Nature of Conversation
In a few years, [people] will be able to communicate more effectively through a machine than face to face.
Most communication scholars have divided human communication into two main types: mass media communication and interpersonal communication. The latter is face-to-face and may be one-on-one; it is direct, without any kind of equipment or technology intervening between the source individual and the receiver individual. In contrast, mass communication [Page 92]is usually one-to-many, perhaps directed to a mass audience of millions, as in the case of U. S. network television. The source ...