Contributors: W. Barnett Pearce, Stephen E. Lucas, Donal Carbaugh, Molefi Kete Asante, Everett M. Rogers, William B Hart, Roderick P. Hart Jr., and Julia T. Wood.

New Communication Technology and the Changing Nature of Conversation

New communication technology and the changing nature of conversation
Everett M.Rogers University of New Mexico
William B.Hart Old Dominion University

In a few years, [people] will be able to communicate more effectively through a machine than face to face.

J. C. R. Licklider and Robert W. Taylor, 1968, p. 21

Most communication scholars have divided human communication into two main types: mass media communication and interpersonal communication. The latter is face-to-face and may be one-on-one; it is direct, without any kind of equipment or technology intervening between the source individual and the receiver individual. In contrast, mass communication is usually one-to-many, perhaps directed to a mass audience of millions, as in the case of U. S. network television. The source ...

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