The Impact of Commodification and Fragmentation

The Impact of Commodification and Fragmentation

The previous chapter argued that we live in an age of globalizing forces, which take a variety of forms – environmental, cultural, political, demographic, American and economic. It was also suggested that some of these globalizing forces were largely descriptive in nature, while others were more products of the aims of powerful forces, and thus were much more prescriptive. One of these, the economic, was seen as the most dominant and was spreading, not only geographically, but into other domains of activity as well, such as the political and the cultural. In the process, it affected their rhetorics and understandings, turning many of these other-domain activities into primarily economic ones – ‘capturing their discourses’ ...