Summary
Contents
Subject index
In 2013, China’s President Xi Jinping launched what is now known as the Belt and Road Initiative (BRI). Since then, the initiative has instilled apprehension, enthusiasm and uncertainty around the globe in equal measure. The Belt and Road Initiative: Opportunities and Challenges of a Chinese Economic Ambition strives to reflect upon and synthesize the challenges and opportunities faced by China and indeed the rest of the world pertaining to the implementation of such an ambitious project. It covers perspectives from regions both in and around Asia, as well as from Europe, the United States and Africa. In addition to this, the initiative is discussed through the lens of various disciplines such as geo-politics, marketing, currency, finance, leadership, negotiation, security and the digital component of the Silk Road. The resulting compilation provides for a thoroughly extensive and pluralistic examination of the BRI, lending the reader a peek into what the world may anticipate from China and this project in the years to come.
Promoting the Belt and Road Initiative: A Strategic Marketing Approach
Promoting the Belt and Road Initiative: A Strategic Marketing Approach
The BRI as a ‘Must-Succeed’ Project for China
Launched by China in 2013, the Belt and Road Initiative (BRI), previously branded as the One Belt One Road Initiative, now spans across 65 countries with $2 trillion planned investments under way by 2030, based on the American Enterprise Institute's estimate, ranging from highway and ports in Pakistan and Sri Lanka, to high-speed railways in Thailand and east Africa, and gas pipelines crossing central Asia. This makes it China's biggest foreign economic policy so far and arguably the largest overseas investment drive ever launched by a single country, dwarfing easily the once mighty Marshall Plan which only ...
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