The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.
Chapter 9: Graphic and Set Design
Earlier in this book, the term fabricate was used to describe the creation of video content. The dictionary associates fabricate with terms such as make, assemble, construct, manufacture, and shape. However, the term fabrication, a close cousin, is also related to such terms as fable, fakery, fiction, figment, and deceit.
Just as musical instrument digital interfaces (MIDIs) and digital audio workstations now enable you to take natural sound and alter it to fit the needs of a particular project, computers can be used to change visual images of events captured by the camera to fit the whim of the editor. By now, it is well known that computer graphics technology can readily alter subject matter. Furthermore, just as MIDIs ...