The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Using the Camera
Using the camera

In use, the video camera is more than an imaging device. Besides the lens and electronics that enable the camera to register an image, the camera has additional mechanical and electronic equipment that allows you to control its position and movement and adjust image composition. These features range from mounting devices such as pedestals and body braces to viewfinders, headphone jacks, and prompters.

In addition to the camera components themselves, a video production person needs to understand the specialized language used to talk about them. “Truck left,” you will hear. “Get an establishing shot and then zoom out for a reveal.” In keeping with our general approach, though, this chapter will cover more than devices and language. We also discuss the ...

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