The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

How Television Works
How television works

Long before computers became common to home and workplace, the telegraph, telephone, radio, television, and communication satellites, among other media marvels, put people instantly in touch with one another around the globe. Working together, these devices make global communication possible; in combination, they enable us to encode, transmit, store, retrieve, and display information in the forms of data, text, live-action images, and high-fidelity sounds, often in real time, thereby enriching communication. In contrast, the computer by itself is merely a data storage, retrieval, and processing device, utterly incapable of providing the communication functions we have come to expect from our media systems.

This chapter explains the development and function of traditional broadcasting systems that have enabled us to communicate instantly through ...

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