The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Video as Communication
Video as communication

Think of the various means that television and video offer for communicating your ideas. Television can broadcast events to virtually every household in the country, and much of the rest of the world, live as they happen. Television can also present animation, music, and sound effects. Like theater, television can show actors performing in costume and makeup, with lighting that can be altered in an instant to reflect changing moods. Like film, video can offer audiovisual effects that cannot easily be presented on stage, including flashbacks featuring instant changes of sets, talent, and costume. Video streaming on the Internet and watching videos on portable wireless devices have dramatically expanded television offerings to nontraditional platforms and places. In short, the communication ...

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