The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Performing
Performing

Performing as video talent covers a wide range of activities. But whether you are acting in the role of a fictional character, performing as yourself as a sports commentator or interview guest, or working with talent as a producer-director, there are basic guidelines that you should know.

If you appear as a video talent, you should consider how technical, social, and aesthetic aspects of video production affect the way you look and sound as you communicate with your audience. Since television presents live human action within certain technical limitations, it is important to craft your presentation accordingly. After all, what good is a key speech if it is delivered off mic, or a product demonstration if done out of frame and out of focus? Furthermore, ...

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