The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Producing and Directing
Producing and directing

Producing and directing for video are highly varied activities. For the most part in this chapter, we discuss producing and directing as separate roles. In many cases, however—especially early in your career—you may find yourself filling both roles on the same project, becoming a producer-director.

It takes skill, talent, and an aptitude for handling details to manage the job of the producer-director. Of course, having broad experience helps also. The producer-director wears many hats, as the cliché goes, coordinating a video project, to bring it from the concept stage through to the completed program or series, at times even planning its distribution and exhibition. Famous producers and/or directors in television include Norman Lear, Marta Kaufman, Aaron Spelling, James L. Brooks, and ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles