The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Writing and Script Formats
Writing and script formats

The art of writing is the art of applying the seat of the pants to the seat of a chair.

—Mary Heaton Vorse

How vain it is to sit down to write when you have not stood up to live.

—Henry David Thoreau

To write well, there are required three necessaries—to read the best authors, observe the best speakers, and much exercise of his own style.

—Ben Jonson

If you wish to be a writer, write.


The advice from these veteran authors is invaluable for video scriptwriters. They know good writing is best learned by doing: by living, observing, reading, and writing. Furthermore, it helps to be realistic about one's abilities, as well as tenacious and able to take rejection. But what in particular do ...

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