The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

Field Production
Field production

An increasing amount of daily television fare currently originates from nonstudio locations, including news and sports programs as well as segments for sitcoms, dramas, reality shows, commercials, and variety programs. Increases in field production, as it is called, are largely due to breakthroughs in technology in two areas. First, because of the smaller size and weight of television equipment and improvements in technical performance, you can now collect video content under conditions that were once inaccessible to television. Second, once collected, you can now instantly transmit programs globally from any location through a variety of means. In short, advances have increased television's accessibility and transmission capability.

State-of-the-art field equipment is more portable, reliable, durable, efficient, and higher quality than ever before. Digital cameras ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles