The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.

The Video Production Process
The video production process

Why do you watch television and video? Depending on your needs and wants, television can tell you what's new, whether to take an umbrella when you go out, or where to get the best deal on a car. It can entertain you with old movies, music videos, or live drama. It tries to persuade you to buy products and even elect political candidates. You can learn to cook and find travel programs to spur interest in distant places; you can take college classes and learn about microscopic animals or distant galaxies. Moon landings and the fog of war have been televised, as well as concerts to raise money for people starving in underdeveloped countries.

Television and video enable you ...

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