Organizational aesthetics, both as a body of theory and a method of inquiry, is a rapidly expanding area of the organizational sciences. The Aesthetics of Organization accessibly draws key contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations. Methodological problems associated with investigations of the aesthetic are also highlighted so the reader can identify and understand the importance of recent ideas on vision, perspective and periphery for learning in organizations. Through the contributions of leading international theorists, organizational aesthetics is defined in greater



PippaCarter and NormanJackson

This chapter takes as its theme a definition of ‘aesthetic’ which locates it as a function of perception – the emotional response to a perceived stimulus (Oxford English Dictionary (OED)) and argues that all organization(s) produce(s) an aesthetic which is ‘designed’ to elicit positive responses from all those with whom transactions, of whatever kind, take place. It is argued that the creation of such an aesthetic is distinct from the creation of organizational image or of legitimation, though both of these may be a part of it; that the aesthetic varies in terms of the audience; and that it is produced by varied means, both positive and negative, and ranging from seduction to coercion. The chapter takes as an example an ...

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