Organizational aesthetics, both as a body of theory and a method of inquiry, is a rapidly expanding area of the organizational sciences. The Aesthetics of Organization accessibly draws key contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations. Methodological problems associated with investigations of the aesthetic are also highlighted so the reader can identify and understand the importance of recent ideas on vision, perspective and periphery for learning in organizations. Through the contributions of leading international theorists, organizational aesthetics is defined in greater

The Art Management of Aesthetic Organizing1

The Art Management of Aesthetic Organizing1

The art management of aesthetic organizing
Pierre Guilletde Monthoux

Introduction – kunst ist kapital

If the German artist Joseph Beuys, who sadly left us at the beginning of the 1980s, was right in claiming that art is tomorrow's capital it seems reasonable to consider aesthetics its new organization theory. In this chapter I will attempt such a Beuysian reinterpretation of some ideas from art theory and aesthetic philosophy. Beuys not only performed his art in a multitude of events; he also preached his art-based and aesthetics-rooted theory of social organization wherever he exhibited, from huge art shows like the Kassel Documenta to small avant-garde galleries like René Block's in Berlin and New York. He prophesied that a new kind of art was ...

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