Organizational aesthetics, both as a body of theory and a method of inquiry, is a rapidly expanding area of the organizational sciences. The Aesthetics of Organization accessibly draws key contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations. Methodological problems associated with investigations of the aesthetic are also highlighted so the reader can identify and understand the importance of recent ideas on vision, perspective and periphery for learning in organizations. Through the contributions of leading international theorists, organizational aesthetics is defined in greater

Introduction

Introduction

Introduction

In the spring of 1999, Antonio Strati produced his impressive introduction to organizational aesthetics, Organization and Aesthetics (Strati, 1999). In it, he traces the various movements towards a systematic study of the aesthetics of organization over the past two decades. Notably, Strati identifies the influence of the Standing Conference on Organizational Symbolism (SCOS) and points to its contribution to the development of the field in the 1980s. The literature on organizational aesthetics has been dominated by SCOS members past and present and, in particular, by a series of writings which came from a conference on ‘corporate image’ organized by Vincent Dégot in Antibes, France in 1985 (Benghozi, 1987; Dean et al., 1997; Dégot, 1987; Gagliardi, 1990, 1996; Jones et al., 1988; Linstead and Grafton-Small, ...

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