The 11 Myths of Media Violence clearly explains why media violence has not only been allowed but encouraged to escalate. Esteemed author W. James Potter challenges many of our assumptions about the relationship between media and violence. He argues that these assumptions are the primary barriers preventing us from confronting the issue of violence in films, TV, and video games. Students and scholars of Mass Media, Communications, Film, and Sociology will find The 11 Myths of Media Violence inspires passionate discussion and innovative research. Consumer activists, teachers, and families will find it an essential resource and invaluable step toward finding solutions to this critical social issue.
Chapter Seven: Myth 6: The Media are Only Responding to Market Desires
Myth 6: The Media are Only Responding to Market Desires
This is a myth promulgated by producers and programmers as a justification for their practice of providing so many violent messages to viewers. Their argument is based on the most simple of economic principles—that is, supply follows the demand. If only a few people liked violent programs, the market would not support this type of content. Because media markets continually support shows with violence, there must be a very large number of people who want to see violence.
This argument is valid—up to a point. It is of course true that businesses must supply what is demanded by consumers. But the myth blinds us to another, equally ...