The 11 Myths of Media Violence clearly explains why media violence has not only been allowed but encouraged to escalate. Esteemed author W. James Potter challenges many of our assumptions about the relationship between media and violence. He argues that these assumptions are the primary barriers preventing us from confronting the issue of violence in films, TV, and video games. Students and scholars of Mass Media, Communications, Film, and Sociology will find The 11 Myths of Media Violence inspires passionate discussion and innovative research. Consumer activists, teachers, and families will find it an essential resource and invaluable step toward finding solutions to this critical social issue.

Myth 1: Violence in the Media Does not Affect me, but others are at High Risk

Myth 1: Violence in the media does not affect me, but others are at high risk

Most people do not believe that media violence has had any negative effect on them. In public opinion polls, typically 88% of people say that the media have not affected them personally (Whitman, 1996).

This belief is faulty. The media continually and profoundly affect everyone, and when the messages are violent, people are at risk for a variety of negative effects. However, people do not perceive these negative effects happening to them in their everyday lives–not because those effects don't exist, but because people do not know what to look for as evidence of the ...

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