NEW TO THIS EDITION: References to new technologies enhance television criticism by showing students how technology affects how we watch television, opens opportunities for interactivity, and moderates the ways in which advertising and ratings are used. Chapters devoted to theories of rhetoric, cultural theory, representation, narrative, and postmodernism are presented to give the reader a better understanding of different approaches. Updated pedagogy with current examples, exercises, new photos from contemporary television programming, and an updated glossary and references enable readers to facilitate content application. A new sample critique of The Big Bang Theory (Chapter 10) provides the reader with a detailed illustration of how critical guidelines are used to develop a critique of a complex television program. Opportunities for interactivity are emphasized between viewers and television personnel to show students the many ways in which television is distributed and how the Internet and social media have had an impact on television watching. KEY FEATURES: Original guidelines for television analysis gives students the tools they need to create their own critiques. The use of narrative theories enhances the recognition that television is a story-making medium in all genres, allowing readers to think beyond fiction television. The presentation of classical and new theories specifically adapted to the criticism of television gives the reader a better understanding of methodology. Exercises and Suggested Readings appear at the end of each chapter to encourage critical thinking.