Summary
Contents
Subject index
Techniques of Close Reading, Second Edition helps students gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to “read” messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and to share those insights with others. Students learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts. New to the Second Edition: • A new Chapter 6 includes a selection of techniques from each chapter to show students how different techniques may be used together when reading text. • A close reading of a group of ads from the insurance company, Liberty Mutual, offers students an opportunity to apply the techniques to recent texts. Bundle Brummett’ s texts and save! We’ ve made it easy for students to get Rhetoric in Popular Culture, Fifth Edition all in one convenient package at a student-friendly price. When bundled with the new edition of Techniques of Close Reading, students receive a 20% discount. Use ISBN: 9781544341620
Using Form for Close Reading
Using Form for Close Reading
One of the most useful techniques of close reading, one used across a wide range of theories and methods, is the detection of form. What do I mean by form? Form is the structure, or pattern, that organizes a text. Form is always part of our thinking and living. You can see its presence in your life by considering a few examples.
Most of you have a song that is your current favorite. How many times in a row could you stand to listen to that song? Could you stand to hear it now? I’m guessing that most of you would certainly be glad to hear it again right now and probably more than once. Let’s ...
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