Grounded in best classroom practice, this book aims to help you think about the role of media in children’s lives, and to teach about media effectively in your classroom. Three dimensions of media education for the 3-11 age range are highlighted: children’s own cultural experiences, the development of critical awareness, and opportunities for creative expression. The chapters are written by literacy advisors, leading academics, teacher-trainers, and classroom practitioners. In an increasingly digital world, media education is an essential part of good teaching, not just as a tool to teach the more traditional aspects of the curriculum, but in its own right as an essential part of literacy.

Analysing Advertisements in the Classroom

Analysing Advertisements in the Classroom

Analysing advertisements in the classroom

Chapter Objectives

This chapter challenges the idea that children are more vulnerable to advertising than adults are, and draws on classroom research to reveal children's awareness of how advertising works and the need for teachers to be clear about the learning outcomes of teaching about advertising.

Assumptions about children and advertising are common: in many academic, school or family settings, it is taken for granted that children are more vulnerable than adults to the effects of the media. But, if we view children as being in need of greater protection from advertising than adults, this might mean that we ignore their complex cultural responses to particular advertisements. If we think children are more vulnerable to advertising influences than ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles