Grounded in best classroom practice, this book aims to help you think about the role of media in children’s lives, and to teach about media effectively in your classroom. Three dimensions of media education for the 3-11 age range are highlighted: children’s own cultural experiences, the development of critical awareness, and opportunities for creative expression. The chapters are written by literacy advisors, leading academics, teacher-trainers, and classroom practitioners. In an increasingly digital world, media education is an essential part of good teaching, not just as a tool to teach the more traditional aspects of the curriculum, but in its own right as an essential part of literacy.



For more than a century, most children in the ‘developed’ world have entered schooling with a repertoire of ideas, impressions, stories and information gained from the popular media. Newspapers, posters, comics, film, radio, television, computer games and the internet have all contributed to the early learning of successive generations. For most of that time, it has been regarded as the business of schools to do their best to, as it were, delete and overwrite that learning, substituting the ‘proper’ forms of knowledge to be found in traditional, respectable media, like books.

This is now beginning to change. Despite the enormous impact of the mass media on 20th-century life, it has taken until the dawn of the digital age and the 21st century for policy-makers to ...

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