- Subject index
This book of structured activities for use in teaching about culture, ethnicity and diversity comprises easy-to-use classroom and training exercises that are both engaging to participants and effective as learning tools. The contributors offer tools to those teachers and trainers who strive to increase understanding of and communication between ethnic and racial groups. The book is arranged so that users may easily draw upon the activities to involve students and bring abstract concepts into the realm of the students' own experiences.
Chapter 4: Grocery Store Ethnography
Grocery Store Ethnography
Recent theoretical studies in anthropology and communication have discarded artificial conceptions of culture as being primarily artifacts, an abstract set of religious and philosophical ideas, or behavioral patterns, in favor of an understanding of culture as a symbolic representation of world-view, or a communicative definition of culture (Clifford, 1988; Geertz, 1973; Leach, 1976; Schneider, 1976). To students operating from these static definitions, learning a culture is primarily a matter of learning of artifacts or doctrines that have little value in real interpersonal interaction. Culture is more accurately understood as a “web of significance,” or the interaction of meanings that we attach to the patterns and artifacts around us (Geertz, 1973, p. 5). Learning about culture, according to this definition, is ...