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`I love the warmth and wit in this book, but I say this in no way to detract from the seriousness of its subject matter and its incisive treatment by Mary Crawford... this is a great book and an important book which articulates current critical thinking about research around gender and language. Mary Crawford writes brilliantly, powerfully and lucidly... I thoroughly recommend it' - British Psychological Society Psychology of Women Section Newsletter This refreshing re-evaluation of current wisdom - both academic and popular - about men's and women's language critically assesses the abundant social science research of recent years and its representation in the mass media. Exploring a wide range of topics, from
The Assertiveness Bandwagon
The Assertiveness Bandwagon
Starting in the early 1970s, mass-market books and articles began to claim that lack of assertiveness causes problems for people and to offer techniques for becoming more assertive. Figure 3.1 illustrates the trend, with titles like Woman, Assert Yourself and Your Perfect Right. At about the same time, management and consulting firms began to offer assertiveness workshops, and books aimed at therapists who wanted to train assertiveness in others also began to appear (Egidio and Pope, 1977; Lange and Jakubowski, 1976).
Research by behaviorist and cognitive-behavioral psychologists formed the background for most of these books. Indeed, assertion seems to have been something of a scholarly and therapeutic fad before it became a popular one. Reviews of the research literature on assertion ...
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