Sustainability: Essentials for Business

Sustainability: Essentials for Business is the first survey text of its kind to offer a comprehensive treatment of the relationship between business and sustainability. The book begins with a macro perspective of the renewable resources such as air, water, forests, energy, etc. This discussion provides a starting point for the students unfamiliar with this sphere, so that the later chapters on environmental challenges can be framed within an appropriate context. The book then segues into the micro issues by shifting toward stakeholder interests and choices. Here, the chapters explore the various stakeholders involved – organizations and consumers as well as governmental and non-governmental organizations. The last section of the book aims to present business solutions designed to address and promote sustainability. The book covers material across business functions – operations, marketing, and, in particular, strategy. Controversial topics such as global warming are presented with both sides of the current debate, so that students can have rich classroom discussion.

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