• Summary
  • Contents

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped ‘latent demand’ in the marketing world from many people whose careers have been - or will be - thwarted because the math ‘haves’ dominate the ‘have nots’. This book as an easy, fun, and inexpensive solution to this age-old problem.

Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

Cash
Cash
Cash Flow

You may have heard people say, “We're making money, but we have a cash flow problem.” That's a more common occurrence than most of us would like to believe. The surprise usually is that you can indeed be making money, that is, showing a profit on the Income Statement, and yet not have enough cash to pay the bills.

A company that cannot pay its bills will soon be out of business. A company that falls behind in paying its bills will be regarded with suspicion and will have difficulty obtaining credit. The lack of credit will further aggravate a cash flow problem, because more cash will have to be paid out even sooner. Word travels very fast about bad credit news. Your primary ...

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