The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped ‘latent demand’ in the marketing world from many people whose careers have been - or will be - thwarted because the math ‘haves’ dominate the ‘have nots’. This book as an easy, fun, and inexpensive solution to this age-old problem.
Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.
Chapter Nine: Cash
You may have heard people say, “We're making money, but we have a cash flow problem.” That's a more common occurrence than most of us would like to believe. The surprise usually is that you can indeed be making money, that is, showing a profit on the Income Statement, and yet not have enough cash to pay the bills.
A company that cannot pay its bills will soon be out of business. A company that falls behind in paying its bills will be regarded with suspicion and will have difficulty obtaining credit. The lack of credit will further aggravate a cash flow problem, because more cash will have to be paid out even sooner. Word travels very fast about bad credit news. Your primary ...